We craft experiences using state-of-the-art technology.
User Experience (UX) determines the adoption of any product or service.
System Integrator specializing in UX Design, Technology Consulting, Digital Product Development, E-commerce Solutions, and Growth Marketing.
We understand User Experience (UX) as the foundation for creating long-term relationships and expanding our clients' businesses.
Product Development and Digital Services
Since 1991, we've been revolutionizing UX, advertising, and digital strategies for businesses, collaborating directly and via specialized consultancies.
The Bogota Digital Library integrates and extracts digital cultural resources from over 25 public libraries and cultural centers, providing users with a unified and user-friendly experience. Aguayo was tasked with designing and developing Colombia's largest cultural digital platform, leveraging insights from previous user and cultural studies. Aguayo's scope of work included:
Plurix, a Brazilian company specializing in the food retail sector, acquires supermarket chains with the goal of expanding their digital presence through cutting-edge technology. A crucial aspect of this strategy involved implementing a digital platform capable of centralizing information from various supermarket chains and distributing it to each brand's eCommerce platform on Vtex.
Aguayo was responsible for designing and overseeing the implementation of Akeneo, a leading platform for Centralized Product Information Management (PIM). Within a span of fewer than 4 months, Aguayo successfully completed their portion of the project. Their work encompassed:
The User Experience (UX) Strategy laid the groundwork for the design of Iris, a new Fintech brand specializing in B2B financial services in Colombia, encompassing both the Digital Product and Digital Marketing strategies. Following a user-centered approach rooted in Design Thinking, the Aguayo team engaged in the following activities:
In order to achieve the objectives of expanding the digital market and boosting sales conversions, Aguayo focused on UX Design and E-commerce Programming for Challenger, a prominent brand in Colombia specializing in household appliances.
The project, aimed at enhancing User Experience and driving increased customer engagement, encompassed the following key tasks:
Aguayo was hired by Zuana to enhance the strategic vision of their business, aiming to deliver the optimal User Experience for guests and hotel partners. Aguayo's consulting services encompassed:
Experience Strategy:
Digital Asset Roadmap:
Information Architecture (IA):
Since 1991, we've been at the forefront of revolutionizing UX, advertising, and digital strategies for businesses.
We collaborate directly with clients and through specialized consultancies to drive innovation and success in the ever-evolving digital landscape.
"Where are we headed?" This is the first question we answer when we start a project. By meeting with the client, delving into their product, and comprehending the context, users, and the full scope of their experience, we lay the foundation for a strategic direction that ensures success.
Who uses the product and in what context? We focus on both, user and context. There is a difference between using a product under stress and using it on a Sunday afternoon on the couch.
What is key for the product? From our key findings list, we designed the product's prototypes and tested them with real users. We learn, edit, and implement the final product.
32
Years of experience
+200
International Recognitions
+1K
Developed Projects
≈35
Interdisciplinary Professionals
100% Remote
With experts located in: Colombia, Mexico, Canada, United States, Spain, and Peru.
About work, workshops, creative processes, new clients, old clients, daily life, and UX, epistemological thoughts, and critiques.
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Discover how the Marshmallow Challenge, a popular group dynamics activity, can enhance collaboration and foster teamwork in the context of user experience (UX) design.